The title tag of your web pages is one of the first elements that users look at when deciding whether or not to click through to a page from their search. Well-written, engaging titles are known to increase click through rate (CTR) and engagement. I’ve over a decade of experience in the SEO experience, and I understand the importance of optimizing on-page SEO elements for achieving search engine dominance. We’ve touched on the importance of having users engage with your content elsewhere. Google uses behavioural data to see how engaged readers are with your pages.
- That’s because schema markup gives AI models more information about your page.
- Luckily, SEOBoost gives you a detailed overview of what can be improved to improve the overall quality and relevancy of your content.
- The H1 tag is usually the most visible content on a page and should not be used more than once per page or blog content.
- It dynamically creates them from your content based on the query—which is why it’s important to have those heading tags in there.
If you’re partnering with a consultant, hourly rates range from $100 to $300 per hour. These factors are how long you’ve had your domain, domain’s history, and the number of referring domains. There isn’t anything your business can do to alter these factors, but it influences how your site ranks in the search results. While you can encourage your audience to share posts, you can’t control how far it spreads. Social media sharing can drive people to your website, but you can’t influence the process. It boosts time spent on your site and creates repeat visitors who come back to look at your content again.
Mobile Friendliness & Optimization
On-page search engine optimization (SEO) is fundamental to helping more qualified leads find your business when they search. Want to make sure your website gets a once-over from search engines? Once you go live, send Google and Bing an invitation to come scan your site by submitting your URL directly to them.
Heading tags also enable Google to surface your page in results for more specific queries related to the page, allowing you more opportunities to appear on the first page of Google. The biggest thing to remember with headings is to make sure they’re descriptive. A reader should be able to get the gist of the page just by skimming the headings. No, Google has stated that social media signals do not impact website page rankings. Some marketers disagree, citing a correlation between high social shares, for example, and high rankings.
AI, ML and Data Science
You can add it to your website to increase time on site and reduce bounce rate – both important engagement factors that can affect rankings. Say you wanted to write about “how to become a freelance writer,” for example. Searching this keyword on Ahrefs keyword explorer would show you SEO Anomaly how easy (or hard) it would be to rank for it.
Google will often choose its own descriptions to display in search results. Second, increasing your CTR can drive more organic traffic to your site. And you shouldn’t just include them for the sake of it—they should also be valuable for users.
For links and guest posts, and some social media signals, you will need other people to organically help you or agree to do so once you reach out to them. Researching and analyzing your website is an important part of our process. You know your own site and industry better than we do, and we’re the on-page SEO experts. We help you rank at the top of the search engine results pages using a collaborative effort that merges business and SEO data to formulate a plan. Adam has a wealth of experience across Digital Marketing, SEO and software, and enjoys sharing his learnings from growing SEOptimer to an audience of over 100,000 monthly users.
